Andermatt Swiss Alps (ASA) approached us with a big ambition – to transform the Alpine village of Andermatt into one of the world’s most desirable mountain locations. A partner in all brand-related decisions, we’re shaping the full experience Andermatters new and old will enjoy.
Place & Real Estate
Andermatt
Creating a new way to enjoy life in the Swiss Alps
What stood out to us in Andermatt was the rawness of the landscape and the down to earth energy and visionary attitude of those who already call it home. Far from being a typical Swiss village, the Andermatt brand is built on the intrinsic power of its nature and people.
Having identified what makes this rare gem stand out from its competitors, we positioned Andermatt as offering the new height of Swiss Alpine living. It’s the strategic foundation that guides everything else we have created: a vision book that tells Andermatt’s story, names and identities for its most prominent properties, and collateral that drives sales for ASA’s real estate developments.
To date, we’ve crafted identities for six of Andermatt’s new properties: Koya, Altera, Mira, Elva, Pazola and Vera. From outdoor adventure to elevated style, each builds on a distinctive element of life in the mountains, while connecting back to create a cohesive collection situated in an aspirational, year-round destination.
A village with soul
We crafted a narrative for Andermatt that showcases it as a year-round mountain destination like no other — a place to believe in, to invest in and to live in.
Adventure on your doorstep
The identity for Andermatt’s first new property, Koya, epitomises smart living. Mimicking the origami-like precision with which the interiors are designed, the logotype locks into a compact shape. A green backdrop matches the surrounding evergreens, reminding buyers that Koya is a place for year-round adventure.
Front row at nature’s greatest theatre
The second property became Altera, housing residences that combine the finest Swiss craftsmanship with impeccable design. Our logo highlights this grandeur through the use of a timeless Swiss-designed serif typeface.
Beauty, inside and out
The third property, Elva, invites residents to be at home with the elements — and our identity makes the most of the natural light and stunning views on offer. Photography and illustrations evoke a sense of balance and spectacle, framing the drama of life overlooking the mountain and river.
A mountain glow
Vera is a boutique residence crafted with couture flair. Our identity reflects the warmth and elegance of the property, evoking the vibrant energy of the sun as it peeks over the mountains to ring in a new day at the height of Swiss sophistication.
“It was a highly organised, professional and creatively nourishing experience working with Wink. We have these checkboxes we keep in mind when we work with agencies: creativity, ease of delivery, reliability. Winkreative ticked them all.” Russell Collins Head of Sales, Andermatt Swiss Alps