We built a refreshed brand and identity around an idea of paradise that can be carried and accessed wherever you are, taking a broader view of the feeling that both Tori Richard and Hawaii evoke and infusing it into all our work.

To do so, we first immersed ourselves in Tori Richard’s world, creating a strategic foundation that positions them as a company that embodies the modern spirit of Hawaii, where a deep respect for craft, culture and collaboration combine with a joyful outlook that’s infused in everything they do.

We then developed a visual and verbal identity that offers audiences a window into their world – vibrant colours, playful motifs and symbols show moments of character with a sophisticated touch, while dreamlike art direction uses globally-understood cues to bring audiences into the brand’s version of paradise. We also designed the full experience for Tori Richard’s flagship store in Honolulu, taking into consideration everything from zoning and signature moments to materials, furniture and product displays.

Now being applied across all customer touchpoints, the refreshed brand is providing Tori Richard with a platform to extend far beyond their island home.