We rebranded the Bombardier Commercial Aircraft division, bringing three existing flight programmes under one brand and introducing a new visual approach. In parallel, we created an advertising campaign to launch the much-awaited C Series – an aircraft with the potential to change the company’s trajectory. The new brand and campaign were unveiled at the Paris Air Show and rolled out around the world, marking a bold and confident new era for Bombardier.

With the tagline ‘Ingenuity in Flight’, our campaign featured striking imagery that suggests a sense of exploration and deep space, while zooming in on elements of the aircraft in fine detail to celebrate them as feats of engineering. The photography was at the heart of a global advertising campaign that spanned outdoor and indoor advertising, print brochures and fact sheets – giving Bombardier a newfound edge and turning plenty of heads at air shows.

On the back of our work for its commercial division, we worked with Bombardier Specialized Aircraft — which includes vital fleet for search and rescue, maritime patrol and medical missions — creating illustrations that focus on specific aircraft elements, such as a camera, search radar or interior configuration.