Tyler Brûlé

Chairman

“We provide creative solutions that are informed by asking the right questions and presenting a point of view. Our business is rooted in news gathering and journalism.”

Tyler Brûlé, who founded Winkreative in 1998, applies his experiences as a journalist, editor and publisher to the agency’s work, always thinking critically and creatively about opportunities for our clients. He also acts as Monocle’s editorial director, connecting the dots between both companies with his sense of entrepreneurialism, worldly outlook and quest for quality.

Canadian-born, Zürich-based Tyler started his career in broadcasting as a reporter with the BBC in 1989. He founded Wallpaper* in 1996 and left the magazine in 2002 to concentrate on Winkreative. In 2007, he brought Monocle to newsstands, screens and audio devices around the world.