Mikey Williams

Strategy Director

Mikey Williams, Strategy Director at Winkreative, uncovers what makes brands tick, capturing their stories through effective strategy work that blends intelligence with keen perception. He leads and oversees Winkreative’s strategic output, setting the foundation for all our projects, from design to editorial. With invaluable experience working client-side and across projects spanning core brand definition, portfolio architecture and experience design, Mikey has a practical understanding of bringing ideas to life within a real business context. 

Having lived and worked in London and Hong Kong, Mikey has a discerning, global perspective that spans geographies and industries. To date, he has led projects spanning placemaking and retail in Korea and Japan, repositioning a leading cosmetics manufacturer, and brand transformation for a global hospitality player.