Although hipsterbranding seems like a bit of ironic graphic fun – is this potentially the new trend for brands who want to appeal to niche sub-markets? Could this be yet another potential result of greater commercial intimacy?

Who is to say that your identity as a brand should be the same for every audience anyway? We all have different relationships with brands and we interact with them in different ways and in different places. Brands that have the ability to be diverse you would think have the potential to capture a bigger audience. As a result of media fragmentation, social networks and our diversifying relationships with brands – are we seeing the future of brand identity being influenced more strongly by the values of the groups they connect with?

Or is this just what it appears to be – a trend, a little funny or just creative amusement?

Can you clearly identify your brands audience?