OH MY POD
We are so chuffed for our clients launch of Podzy
We believe in this amazing technology so much that we’ve got one on order. We can’t wait, it’s going to change our lives.
Here’s a sneak peek of the prototype…
We brainstormed a great tagline to encapsulate the brand story and drive the creative. The design was inspired by the unit which was already in production and the icon the client has been using for another successful business. Taking this on as a great brand asset not only gave us instant credibility but a nice metaphor for the intelligent product this is, a ‘Little Storage Genius’. Being one of a kind, the colors were carefully selected to differentiate from its competitors. The light that shines through the unit is the same flouro green we selected to print the business cards. The language is bold, simple and loud to demonstrate how simple Podzy is to use despite its complex technology.