Stalactites brand refresh concept
Our concept for Stalactites brand refresh to coincide with their fitout by Chaulk
How awesome are you?
How are you being awesome… A brand doesn’t stop at a logo, it is the sum of all the small things, actions, physical, cultural and visual. This brief presentation by Scott Stratten, best-selling author and president of UnMarketing, shares stories…
The Power of Colour in Brand Design
Not only does colour have the ability to communicate brand attributes and personality, colour can play a significant role in brand recall. Did you know of all the aspects of the brand, colour is registered by the brain before either…
Blue Tongue
When Blue Tongue approached us to help out with their branding we jumped at the chance! Blue Tongue is a local institution with long standing customers. The re-brand had to pick up on some of the quirks of its character…
Tourism Australia unveils new 200K logo or 200K brand?
Tourism Australia has unveiled a new logo, scrapping the existing version that has been around for eight years. The new-look brand mark, devised by Interbrand – sister design studio to TA’s ad agency DDB – has been introduced “to stay…
Healthkit – one place changing health for everyone, everywhere
We are so proud to unveil the launch of Healthkit’s website. Wink worked with the founders to transform the brand from an Australian startup for Australians “to the world’s first global health platform that brings together practitioners and patients, in…
Friday Font Freebies
Happy Friday everyone. Being lovers of typography we thought we’d share some freebies with you. We’re often chatting to our clients about the importance of owning unique visual properties to build your brands presence in the hearts and minds of…
Brand space of the week
Bangkok University has been branding itself as a Creative University during the past few years and is our favourite brand space of the week. The space offers an experience for students to encourage time spent on campus, not just for…
Big Brands rebranding & our top 10 reasons why you might need to
Brands are constantly evolving to ensure they keep abreast of changing needs in the market place. Even some of the greatest brands in the world need rejuvenation. Most recently brands like Microsoft, Ebay and USA Today although iconic and global…
2012 Melbourne Design Awards
We’re really excited to have our work shortlisted for the 2012 Melbourne Design Awards. If you’d like to vote and support Wink please click on the link below. Melbourne Design Awards
OH MY POD
We are so chuffed for our clients launch of Podzy this week. Podzy is your own on-premise encrypted dropbox server solution for small business (SME’s). The standard plan includes 6Tb of local space and your own Storage Pod. Podzy gives…
A Marketer’s Guide to Pinterest
We are completely addicted to pinterest, currently the third most popular social network behind Twitter and Facebook. While great for inspiration and a lazy meander, it is quickly becoming the fastest-growing social media site based on its huge popularity with…
HIPSTER BRANDING
Although hipsterbranding seems like a bit of ironic graphic fun – is this potentially the new trend for brands who want to appeal to niche sub-markets? Could this be yet another potential result of greater commercial intimacy? Who is to…
BRINGING A BRAND TO LIFE
Working with e2 we developed a stand that made the new brand the hero to coincide with the official brand launch. It’s always such a delight to see a 2 dimensional brandmark brought to life through other mediums. In this…
A REVOLUTION IN BUSINESS COMMUNICATION
We were recently approached to develop a product brand for Vixtel. PBX in a Box is a revolutionary product that allows small businesses to have access to the type of PBX system that is usually only affordable by big business….
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