The Power of Colour in Brand Design
Not only does colour have the ability to communicate brand attributes and personality, colour can play a significant role in brand recall. Did you know of all the aspects of the brand, colour is registered by the brain before either…
Blue Tongue
When Blue Tongue approached us to help out with their branding we jumped at the chance! Blue Tongue is a local institution with long standing customers. The re-brand had to pick up on some of the quirks of its character…
Healthkit – one place changing health for everyone, everywhere
We are so proud to unveil the launch of Healthkit’s website. Wink worked with the founders to transform the brand from an Australian startup for Australians “to the world’s first global health platform that brings together practitioners and patients, in…
Photographer of the week
Photographer Marcel Christ is a still-life mastermind and I love how his “Big Bang” and “Powder” projects showcase vibrant pigments full of explosive life (but in very different ways). One set are bold, contained fireworks while the other series feel…
Brands going floral
Just a little self-indulgent post about brands going floral this week. Coca Cola Valentino’s Fall Haute Couture collection. Parisian RER train transformed into palace of Versailles Replica
Brand space of the week
Bangkok University has been branding itself as a Creative University during the past few years and is our favourite brand space of the week. The space offers an experience for students to encourage time spent on campus, not just for…
2012 Melbourne Design Awards
We’re really excited to have our work shortlisted for the 2012 Melbourne Design Awards. If you’d like to vote and support Wink please click on the link below. Melbourne Design Awards
OH MY POD
We are so chuffed for our clients launch of Podzy this week. Podzy is your own on-premise encrypted dropbox server solution for small business (SME’s). The standard plan includes 6Tb of local space and your own Storage Pod. Podzy gives…
HIPSTER BRANDING
Although hipsterbranding seems like a bit of ironic graphic fun – is this potentially the new trend for brands who want to appeal to niche sub-markets? Could this be yet another potential result of greater commercial intimacy? Who is to…
BRINGING A BRAND TO LIFE
Working with e2 we developed a stand that made the new brand the hero to coincide with the official brand launch. It’s always such a delight to see a 2 dimensional brandmark brought to life through other mediums. In this…
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